To understand the history of Jamu Iboe, you must first understand
the harmonious and loving relationship between a mother and her
child. You must first acknowledge that a child can't be happy or
grow healthy without proper attention, loving care, affection, and
devotion from her mother. Such was the relationship of the original
founders of Jamu Iboe, Siem Tjiong Nio and her mother Tan Swan Nio.
The name Jamu Iboe, roughly translated as "mother's medicine",
was the name given to the company, established in 1910, by Siem
Tjiong Nio in dedication for her mother. Jamu Iboe is committed to producing only the highest
quality Jamu products. Supported by over 200 dedicated professional
human resources, PT Jamu Iboe has developed Jamu products aimed
at enhancing the quality of life and health for all segments of
the Indonesian population.
Our logo, the green leaf, serves well as part of
our corporate identity since it symbolizes life and is a reminder
of Jamu Iboe's promise to use only 100% natural ingredients in all
of our products.
Mission and Vision
Jamu Iboe's mission is to perpetuate and continue
to develop Indonesia's ancestral tradition of using herbal remedies
to enhance human life and to offer these products to countries around
the world. While we have modernized and improved on many of these
traditional remedies, the belief that natural is better than synthetic
will continue to be one our core beliefs. We will always offer only
quality products, held to the highest standards, and guarantee them
to be safe and reliable.
History
- 1910
Tan Swan Nio and Siem Tjiong Nio begin manufacturing Jamu by
founding Djamoe Industrie en Chemicalien Handel "IBOE"
Tjap 2 Njonja in Jalan Ngaglik 3-5 Surabaya.
- 1932
Djamoe Industrie en Chemicalien Handel "IBOE" Tjap
2 Njonja becomes well known after being credited with curing
a coughing epidemic in Surabaya. Employees are added and the
company grows in size.
- 1938
Marketing activity is expanded outside of Java, and Bali Island
becomes the first region in that expansion effort.
- 1942 (Japan Colonize Era)
Djamoe Industrie en Chemicalien Handel "IBOE" Tjap
2 Njonja helps Volksraad (Parliament) with their research to
develop high quality Jamu products.
- 1945 (Indonesia Independence year)
Djamoe Industrie en Chemicalien Handel "IBOE" Tjap
2 Njonja begins marketing more aggressively by advertising in
newspapers. Their success allows them to build 11 branches (filialen)
and 1000 agencies (agentschappen).
- 1950
Manufacturing is modernized and machine automation takes over
some of the process.
- 1973
The name, Djamoe Industrie en Chemicalien Handel "IBOE"
Tjap 2 Njonja, is changed to PT Jamu Iboe Jaya. Shareholders
and management set their sights on PT Jamu Iboe Jaya becoming
the leader in the Jamu industry. Investment in machinery is
increased.
- 1979
PT Jamu Iboe Jaya takes advantage of the latest technology to
improve its quality. PT Jamu Iboe Jaya becomes the first Jamu
manufacturer to use Pollycellonium packaging to protect its
product from heat and humidity, thus maintaining product quality
until it reaches its customers. Other manufacturers soon follow
Jamu Iboe's lead. PT Jamu Iboe Jaya begins laboratory research
to improve on history and produce higher quality products.
- 1980
PT Jamu Iboe Jaya establishes PT IBOE Sativa Camilind to produce
alternative Jamu. PT Jamu Iboe Jaya relocates its production
facilities to Tanjungsari, Sidoarjo, a small city behind Surabaya.
In this 2.8 ha area, the manufacturing process has continued
until now.
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